Expand your Horizon+Business+Future

Expanding your future entails a broadening of your organization’s perspective of your business, industry, and the world. Organizations are too often blindsided by circumstances beyond their worldview. We help you see the wider picture of what is happening in the world with the deeper implications to your business farther in the future–broader, deeper, farther. So, your organization is better prepared for contingencies and opportunities for growth. Specifically, we provide research on trends and plausible events to form scenarios from which your organization can improve its strategy.

Create your Vision+Strategy+Future

Creating your future entails a building of a preferred future scenario. Every organization needs vision to cultivate cooperation among its stakeholders. The preferred scenario helps inform strategy development to exploit opportunities and achieve the desired outcome.

Maintain your Potential+Growth+Future

Maintaining the future is not just managing it. Management is about balance, but maintenance is about optimization. We can help your organization keep its strategy and its brand current and relevant through horizon scanning and innovation network building. Sustainability is a delicate balance between efficiency and resilience borne of diversity. It is this diversity and its balance with efficiency from which the future unfolds.


We help organizations manage and exploit the unpredictable through a combination of well established methods including:

Future proofing / Horizon scanning / Trend spotting / Scenario planning / Systems thinking / Plausible futures forecasting / Preferred future visioning / Backcasting / Strategic planning / Innovation network building

AFR custom tailors each project to the needs of the individual organization. While certain trends and developments will affect all organizations, AFR maintains strict confidentiality and creates a unique product specifically for each organization.

Project examples:

Government health board—Currently scanning nanotoxicology as well as health implications and societal attitudes of nanotechnologies based on Dennis Draeger’s trend alert, Cultural Lag of Nanotech.

Global telecommunications company—Scanned for developments in 23 pre-designed trend reports for the electronics industry. Then developed new set of trends to help company retain market share. This project was under the leadership of Sheila Moorcroft of Research for Tomorrow Today (R4TT).

Asian government funded think tank—Scanned for key developments in Disruptive Technology, Information/ Communication Technologies, and Health Technologies which could have significant impact on the future plans of Asian organizations.

New Zealand construction company—Consulting on the development of an online innovation network–free to the public with layers of commitment. Benchmarked several websites, and then mapped out the social media connections necessary to build a thriving community.

US record company—Consulted on the future of the music industry. Performed deep dive into the industry, formulated scenarios, and developed a strategic plan. Then worked with the company to develop a marketing plan. Dennis Draeger even executive produced their first album including managing its initial release, distribution and marketing.

Local SME in the US—Consulted on building a strategic plan for a small sound production company looking to grow. Scanned horizon for potential investments, revamped their vision, solidified their mission, and helped them develop several strategies based on three future scenarios.

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