11 Essentials Every Website Must Have

If you want to maximize your website’s impact, you need to follow the trends in the market that will help you. Whether you own a business and need to drive traffic for marketing and sales or you are just a blogger wanting attention, here are 11 key things you need on your website.

  1. Link Building

If you want people to visit you, you need to get other sites to link back to you. And I don’t mean getting a bunch of random contacts to link to your page. I mean you need reputable websites to link to you. Put yourself in directories, write guest posts on reputable sites, create viral content, etc.

  1. New Content

Your site can’t be static. It needs to generate its own activity. So, you need to post and post regularly to attract valuable attention.

  1. XML Sitemap

XML Sitemaps are a protocol to help search engine track your information more efficiently. So, search engines are more likely to direct searchers seeking relevant information to your site.

  1. Responsiveness

The internet is mobile! You need a website that can be viewed as beautifully in mobile as it is on a desktop or laptop.

  1. Social Media Integration

Encourage your visitors to share your content. The more shares you get, the more visitors your site will receive.

  1. Target Your Market

If your target market is a demographic that loves reading, provide them with a bounty of valuable, informative text. Otherwise, keep it simple but focused. Design your site—from the logo and colors to your writing and layout—to hit the demographic of people you most want to attract. Make your whole site intuitive and attractive for them.

  1. Call to Action

No matter what you want them to do, make it easy for them by spelling out what you how they can do it. If you want to bring them to subscribe, place a big widget that clearly says “Subscribe” in a central place on your site. If you want other contact info, put a form in a clearly visible location on your site.

  1. Video

Everyone loves video. Even people who read Game of Thrones more than they watch the show still love video. Video can save time for the visitor by simplifying the complex information on your site. It will also entertain them more than the written word. Then, they will be more willing to return and potentially spend more time. So, the video can bait the visitor, your written content can hook them, and your call to action will reel in their information.

  1. About or Bio

Your visitors most likely want to know who you are and why they should pay attention to your site. Give them something that will build your credibility while also reaching them emotionally.

  1. Copyright

It’s always a good idea to declare your intellectual property in some form. If you want to use a Creative Commons, do so, but protect your work. Make sure people feel pressured to at least give you credit for your words.

  1. Security, security, security

There are several things to do to make your site secure. Do them!

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